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High Performance

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November 5th, 2018, 1:00 pm

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Dogbert, October 22nd, 2018, 8:33 pm

Congratulations, Jian!

First and foremost, my respect to the mad skills and intense training of professional gamers.

And yes, this occasion is special, it's historical in the removal of social stygma gamers had for decades. I'm just confused as to Nike's motives, since "good will" is rarely in a corporation's agenda.

Nike's bottom line is money, said money is selling sports clothing and items, and gamers are not exactly famous for their active lifestyles as to be considered part of Nike's target demo (i.e they don't buy what Nike is selling) so... what's in it for them again? PR perhaps? I dunno, really.

Peace.

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Advertisement, November 16th, 2018, 11:59 am

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tussock (Guest), November 12th, 2018, 4:57 am

Nike's primary business is selling expensively sport-capable shoes to people who don't really sport but do admire the image.

That they function well for sport is the regular PR. They'll have researched this hard and found it was a net positive in expanding their market share in terms of aspirational buyers.

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Dogbert, November 16th, 2018, 2:47 am

@tussock: Very probable. Another friend of mine also reminded me a marketer's job is creating a need where there is none, so I guess telling an ever growing (if sedentary) demographic "you're a sportsman too! Time you dressed up like one!" sounds just about right.
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